Andhra Pradesh government is going to market around 200 products in the retail market with "Made in Andhra Pradesh" label. Although in the first phase around 25 products would be launched and in the next phases the remaining products would be launched in the retail market. All these products would be certified by Food Safety and Standards Authority of India.
Specially designed retail outlets all over the major cities and towns would be established for this purpose. PEMANDU (Performance Management and Delivery Unit), have suggested government to implement this programme. Micro, small and medium enterprises products, would be part of this. The products would be related to food, handicrafts, agriculture, industries, textiles etc..